Apr 22
18
How can B2B marketers craft content that elevates, and what role do our preferred digital formats play in making it happen? Recent study data looking at content formats has deep implications when it comes to creating online experiences that will not only be noticed, but delight the senses while also answering our most important questions. Let’s take a look at how we process information, and how written, static images, video, and audio can work cohesively to create B2B marketing content that elevates with hope and delights with hyper-relevant answers delivered at the right time.
See the original post here:
Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates